Do The Rice Thing
There is much we take for granted about rice farming. In particular we ignore the consequences of how much water it requires and who bears the brunt of the physical burden for its farming.
Most people are shocked to learn that rice is NOT an aquatic plant and does NOT need constant water coverage to grow. In addition to diminishing soil health, flooded fields also contribute to global warming by emitting methane gas, which has 30X the warming effect of carbon dioxide.
We also take for granted is who produces rice. The world’s global rice supply is literally produced on women’s backs. Women generally do the arduous, back-breaking repetitive work of uprooting and transplanting seedlings, weeding and harvesting, working in unsanitary conditions.
We think it’s important to reduce the negative impact of rice production on water, the environment and women’s bodies. In the long term it affects us all.
We created our Do the Rice Thing campaign to let people know how More Crop Per Drop™ grown rice is Water Smart, Women Strong, and Climate Wise.