Protect Our Breasts Brand Partner

October 13, 2023


Lotus Foods became a Protect Our Breasts (POB) Brand Partner in March 2023.
The mission of the POB is to share the conversation about chemicals in everyday products found on the grocery shelves that contribute to breast cancer (and other diseases); empowering women to make safer choices to protect their breasts during the most vulnerable periods of their lives.

Lotus Foods signed the POB Safer Packaging agreement where we committed to working on Safer Packaging. As part of this commitment, we will share the POB databases with our packaging suppliers to identify if there are chemicals of concern within our packaging.
Learn more at

Protect Our Breasts Brand Partner

 4 Tips to Avoid Toxic Chemicals

    1. Choose Organic – Always choose USDA certified organic food, drinks, and personal care products when possible. Look for the Global Organic Textile Standard (GOTS) logo when shopping for textiles such as bedding and clothing.

    2. Go Fragrance-Free – Avoid products with “fragrance” listed as an ingredient. This loophole term can encompass up to 4,000 potentially toxic chemicals.

    3. Avoid Plastics – Plastics labeled with recycling codes #3, #6 and #7 have been known to leach toxic chemicals into food and drinks. Opt for glass, stainless steel or ceramic packaging instead

    4. Support Safer Brands – Protect Our Breasts partners with certified organic brands such as Naturepedic that have committed to creating a safer marketplace.


The Protect Our Breasts communications initiative is an interdisciplinary project of marketing and biology at the University of Massachusetts Amherst and hosted by the Isenberg School of Management. A team of students from across the academic specialties from finance to public health work together to research and share the scientific discoveries and safer alternatives to everyday toxins. While the science presents a web of causality for breast cancer, we are dedicated to snipping away at these potential causes. We adhere to the Precautionary Principle while we still “lack irrefutable proof of harm.”


Protect Our Breasts approaches the communication about safer alternatives or solutions to chemical safety in two ways. Our first approach is information sharing. We “share the conversation” meaning what science-based breast cancer organizations, science sources and others who are highly-respected for their work in this field, are discovering about these chemicals of concern and the solutions for avoiding them.


In addition to communicating to our online community, Protect Our Breasts participates in and hosts a variety of events held on the different campuses throughout the academic year. At these events, chapter members have the opportunity to share both information and “a safer alternative product”. The reasoning behind sharing these products is to support companies who are making change in the marketplace while providing a solution to students who often feel burden by the idea that “everything causes cancer.”



What is Breast Cancer Awareness Month?


Breast Cancer Awareness Month, held in October every year, aims to promote screening and prevention of the disease, which affects one in eight women in the United States every year and 2.3 million women worldwide. Known best for its pink theme color, the month features a number of campaigns and programs — conducted by groups ranging from breast cancer advocacy organizations to local community organizations to major retailers — aimed at: supporting people diagnosed with breast cancer, including metastatic breast cancer educating people about breast cancer risk factors stressing the importance of regular screening, starting at age 40 or an age that’s appropriate for your personal breast cancer risk fundraising for breast cancer research


Metastatic Breast Cancer Awareness Day October 13 is nationally recognized in the United States as Metastatic Breast Cancer Awareness Day. About 30% of early-stage breast cancers eventually metastasize (spread to parts of the body away from the breast), and the day is intended to drive awareness of the need for more research about metastatic disease. 

Although breast cancer is much more common in women, breast cancer affects men, too. In 2021, U.S. President Joe Biden designated October 17 to October 23 Men’s Breast Cancer Awareness Week. About 2,710 American men this year are expected to be diagnosed with breast cancer, and about 530 are expected to die from the disease. But lack of awareness and stigma can be barriers to detection and care. Some men, trans men, and non-binary people choose to call their cancer chest cancer.

Lotus Foods rice and noodles

Lotus Foods' antioxidant-rich pigmented rice and fiber-rich rice noodles contain rich sources of health-promoting properties. Our products are additive-free, organic, and gluten-free.


  • Organic Red Rice's antioxidant compounds have beneficial effects on health such as reduction of oxidative stress and prevention of cancer.

  • Millet and brown rice are some of the most nutritious and easily digestible grains - whole grains contain a wealth of fiber, phytochemicals, B vitamins and protein. Research shows that fiber can reduce the risk of colorectal cancer and reduce other types of cancer, including breast and liver types.

  • Organic Forbidden® Rice has health benefits associated with the functional ingredients, such as anti-inflammatory, antioxidative and anticancer effects.