• The Healthiest Rice 
for People & Planet

Q.  What is the meaning of whole grain?

Whole grain means that the germ and bran layer on the rice is left intact. All rice starts as a whole grain; when the germ and bran layer is removed, you then have white rice.

Most of the nutritional value in a grain of rice is within the germ and bran layer. This layer is most often brown (as in brown rice), but can also be red (as in Bhutanese Red Rice) and black (as it is in the Forbidden Rice). There is extensive scientific evidence documenting the fact that incorporating whole grains into the diet promotes health and can prevent a number of chronic diseases such as heart disease, diabetes and certain types of cancers. Learn more about the wonderful benefits of whole grains.