• The Healthiest Rice 
for People & Planet

Q.  What makes a rice aromatic?

"Aromatic" is a term given to numerous varieties of rice characterized by a pronounced floral or nutty (if whole grain) aroma and flavor, often compared to popcorn. Jasmine Rice is, perhaps, one of the best-known aromatic varietals, although there are others, such as our Dehraduni Basmati and Forbidden Rice®.