• The Healthiest Rice 
for People & Planet

Q.  What makes a rice aromatic?

"Aromatic" is a term given to numerous varieties of rice characterized by a pronounced nutty aroma and flavor, often compared to popcorn. Jasmine Rice is, perhaps, one of the best-known aromatic varietals, although there are others, such as our Forbidden Rice®. It is believed that the aroma is produced by a much higher proportion of a naturally occurring compound found in all rice, 2-acetyl-1-pyrroline.