Now grown organically, our most popular rice is fabled to enrich health and ensure longevity. This medium-size heirloom rice is treasured for its delicious roasted nutty taste, soft texture and beautiful deep purple color. Extremely high in a class of flavonoid antioxidants called anthocyanins, Forbidden Rice® is also rich in iron and, according to Chinese herbal medicine, considered to be a blood tonifier. A striking presence on any plate, this once forbidden indulgence is now a wholesome everyday rice. It pairs beautifully with all cuisines - use it steamed plain, in a pilaf, stir-fry, salad or pudding.

For only $0.50 a serving, this rice provides the richest nutritional value, providing a higher level of vitamins, minerals and fiber of any bran rice, as well as a comprehensive range of amino acids, proteins, vegetable fats and essential trace elements needed by the body.

One of the first rices we brought to the US, it took ten years, but now Forbidden Rice® is grown organically for us on hundreds of small family farms in the Black Dragon River (Heilongjiang) region of China's sub-arctic Northeast provinces.