Considered the premium rice of choice in Thailand, the poetically named Jasmine Rice is also referred to as "fragrant rice" due to its floral aroma and flavor. When cooked, this long-grain brown rice is distinguished by its moist and tender, slightly sticky texture—the softest brown rice you may ever taste! The 10% rice bran gives our Organic Brown Jasmine Rice its light tan color and oat-like flavor.

Unlike other brown rice that becomes chewy when cooked, this soft-textured brown rice is the perfect accompaniment to all dishes, especially Asian cuisine where rice holds the place of honor. It also makes a particularly good rice pudding and salad.

We first met L.G Raun, a third generation rice farmer, in 1994. We immediately fell in love with the aroma and texture of this US-grown jasmine rice. Although we could have chosen to import any jasmine rice from Thailand, we chose this rice for its superior flavor profile, as well as for the fact that it was the first organic jasmine rice available. The Raun family farm is located in the fertile plains of the Texas Gulf Coast, a region whose microclimate mimics that of Thailand. It is the high heat, humidity, organic growing methods and genuine Thai seed stock that give this rice its deeply authentic jasmine aroma.