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Forbidden Rice®
The Emperor's Exclusive Grain, Imported from China

For increased health and longevity. Legend tells us that this ancient grain was once eaten exclusively by the Emperors of China. Our most popular rice is fabled to enrich health and ensure longevity. This medium-size heirloom rice is treasured for its delicious roasted nutty taste, soft texture and beautiful deep purple color. Extremely high in a class of flavonoid antioxidants called anthocyanins, Forbidden Rice® is also rich in iron and, according to Chinese herbal medicine, considered to be a blood tonifier. A striking presence on any plate, this once forbidden indulgence is now a wholesome everyday rice. It pairs beautifully with all cuisines – use it steamed plain, in a pilaf, stir-fry, salad or pudding.

As many antioxidants as blueberries? A new study shows that a spoonful of black rice bran or 10 spoonfuls of cooked black rice contains the same amount of antioxidants as a spoonful of fresh blueberries. Click here for more information.

This rice provides the richest nutritional value, providing a higher level of vitamins, minerals and fiber of any bran rice, as well as a comprehensive range of amino acids, proteins, vegetable fats and essential trace elements needed by the body.

Fifteen years ago, we took a research and development trip to China. We were greeted by our hosts with steaming bowls of black rice at the end of the day. The rice captivated our senses and the next day at the local market we were told that during the Ming Dynasty the rice was called "tribute rice" or "longevity rice," exclusively reserved for the Emperors to ensure their good health and long life. It quickly became one of our most popular rices.

  • Cooks in only 30 minutes
  • Whole grain and heart healthy
  • High in minerals: magnesium, molybdenum and phosphorus
  • Good daily source of protein, fiber, manganese and complex carbohydrates
  • Gluten- and wheat-free
  • Non-GMO
  • Vegan


  • • 15 oz. bag
    (Reg. $4.69)
      ON SALE!
    $3.99 x 


    • 6-Pack
    (Reg. $25.74)
      ON SALE!
    $21.88 x 


    Black Rice. Product of China.