For increased health and longevity. Legend tells us that this ancient grain was once eaten exclusively by the Emperors of China. Our most popular rice is fabled to enrich health and ensure longevity. This medium-size heirloom rice is treasured for its delicious roasted nutty taste, soft texture and beautiful deep purple color. Extremely high in a class of flavonoid antioxidants called anthocyanins, Forbidden Rice® is also rich in iron and, according to Chinese herbal medicine, considered to be a blood tonifier. A striking presence on any plate, this once forbidden indulgence is now a wholesome everyday rice. It pairs beautifully with all cuisines – use it steamed plain, in a pilaf, stir-fry, salad or pudding.

This rice provides the richest nutritional value, providing a higher level of vitamins, minerals and fiber of any bran rice, as well as a comprehensive range of amino acids, proteins, vegetable fats and essential trace elements needed by the body.

Fifteen years ago, we took a research and development trip to China. We were greeted by our hosts with steaming bowls of black rice at the end of the day. The rice captivated our senses and the next day at the local market we were told that during the Ming Dynasty the rice was called "tribute rice" or "longevity rice," exclusively reserved for the Emperors to ensure their good health and long life. It quickly became one of our most popular rices.