Sustainability/Locale Enhance Flavor & Nutrition of Rice

Imbued with the special characteristics of the lands from which they come, each of our heirloom and new rice varietals has a unique flavor and an excellent nutritional profile that can be attributed both to the place and the sustainable way it is grown. This is the "terroir" of our rices. Terroir was originally a French term in wine and coffee appreciation used to denote the unique traits of geography that bestowed individuality upon the food product. It can be loosely translated to "a sense of place." Elements that make up the terroir include climate, geography, topography, soil conditions, and even the soul of the grower.

Chosen for their prized flavors, exceptional cooking qualities, beautiful colors and pleasing textures, as well as their superb nutritional values, we bring you the most distinctive grains from around the world.

We form a deep connection with the lands on which our rices are grown, partnering with small family farmers and empowering them to earn an honorable living, while preserving biodiversity and the natural resources that support them. Whether organic, fair trade or More Crop Per Drop™ grown, our rices are handcrafted on small family farms, ensuring the highest quality and nutritional value while protecting the environment.

An understanding of the depth of our commitment to the many facets of sustainability – environmental as well as social – and more about the regions where are rices are grown can be found in the following pages.