I adore the Lowell Farms Organic Jasmine Rice. You cook that rice and it has the most incredible aroma and texture and sweetness. The grains are all perfect.
Marie Simmons Rice the Amazing Grain
Lotus Foods Rice is of the highest quality, extremely consistent and provides the exotic flavors our discerning customers demand and by the way, the rice salads in our deli case are selling quite well!
Paul Shields Lazy Acres, Santa Barbara, CA
Forbidden Rice® Salad was the number one seller in the Chelsea Whole Foods salad bar, which was rated tops in the city.
Mitch Madoff Prepared Foods Team Leader Whole Foods, Edgewater, NJ
The Forbidden Rice® salad made from Lotus Foods wonderfully exotic black rice is one of the most requested offerings in our deli case.
Louis Centeri Prepared Foods Team Leader Whole Foods, New York, NY
My favorite product from Lotus is the China Black Forbidden Rice®. The flavor and texture are wonderful, and the look of the finished dish is very dramatic.
Colleen Malloy Prepared Foods Team Leader Whole Foods, Sebastopol, CA
We have a hard time keeping the rice dishes in stock! Lotus Foods artisan products consistently offer the highest quality, look and taste that our customers appreciate.
Andrew Roberts Prepared Foods Team Leader Whole Foods, San Francisco, CA
I think they've done a good job of picking (varieties)... praises the black rice for its tenderness and the red rice for its pleasantly grainy taste. And you're talking to a person whose fundamental bias is to eat white rice.
Naomi Duguid Co-Author "Seductions of Rice," San Francisco Chronicle
My favorites include that black stuff like the one often labeled 'forbidden' rice. It is really quite amazing; it turns deep purple when cooked (and stains, so look out) and, with nothing more than salt, is among the best-tasting grains... Of the so-called red rices (they're reddish, not really red), I like Bhutanese best; the rest, I think, are overpriced.
Mark Bittman The New York Times
To get you started, here's a healthy-food expert's list of 12 must haves. #1/ Kalijira not only looks like a miniature version of aromatic basmati, it tastes like it, too. Grown in Bangladesh, this unique heirloom variety is treasured for its delicate flavor, aroma, and texture. In its whole grain form, it contains some nutrients not typically found in contemporary rice hybrids. An extra bonus is its short cooking time: 25 minutes for brown rice and a mere 10 minutes for white.
Margaret Wittenberg Bon Appétit
There's a Bhutanese Red Rice that's grown up in the Himalayas. It's got a really buttery, delicious flavor. There's also something that's called Forbidden Rice® because it was used in China only for members of the emperor's court. It's deep purple...with a woody, straw, nutty flavor that goes great with delicate poultry.
Charlie Trotter The Wall Street Journal
Not long ago, the only rice most Americans knew came in fluffy, long grains that were as white as Uncle Ben's hair and as boring as instant mashed potatoes. But exotic rices such as black forbidden rice from China, red rice from the Camargue in France, and black- and mahongany-speckled Japonica rice from California are 'awakening American palates,' says Caryl Levine, co-owner of Lotus Foods in El Cerrito, Calif. Since 1995, Lotus has been working with small farmers to preserve and expand production of heirloom varieties such as gobindavog (Lotus sells it as Kalijira) from Bangladesh. And they can be bought for a mere $4 to $6 a pound.
The rice selections in gourmet stores across the country are expanding. With such exotic varieties as Forbidden Black Rice of China and Bhutanese Red Rice... plenty of new products are available to invigorate your department. Many retailers say that rice is selling like never before... The Forbidden Rice and the Bhutanese Red Rice are whole-grain rices, but with significantly higher nutritional value than ordinary brown rice. Plus, the red rice cooks up in 20 minutes, the same amount of time as for white rice, and the Forbidden Rice®, even though it's black and therefore, unhulled, cooks in 30 minutes. Move over pasta—this just may be the era of specialty rice. A plethora of good cookbooks devoted to the subject stand ready to support it, such as Rice: The Amazing Grain by Marie Simmons.
James Mellgren Gourmet Retailer
Bhutanese Red Rice, the new darling of the culinary world...
Florence Fabricant The New York Times
I became intrigued with the new red rice from Bhutan and prepared it with tiny clams and chorizo sausage. Using seafood and pork together, kind of Portugese style, seemed right. It's an assertive rice that calls for spice.
Ed Brown Chef - Sea Grill, NY
I made a fabulous confetti vegetable salad by combining the cooked black rice with diced seasonal vegetables, orange zest and walnut oil.
Steve Petusevsky Vegetarian Today Palm Beach Sun Sentinel
For a gorgeous risotto: Kalijira Rice (or "baby basmati"), saffron-enhanced stock, thyme and pepper. Pan toast different sorts of rice - the fragrant Kalijira from Bangladesh as well as the short grained red rice from Bhutan before adding hot water or broth, and each grain will wear its distinction proudly, with the dish as a whole achieving a full nutty fragrance.
Molly O'Neil New York Times Magazine
Suffice to say, we've admired this company for some time now for its exotic rice offerings with a purpose. Now add a stainless Steel rice cooker and steamer to the list of things we love about it. What makes this appliance stand out is that it has a rice cooking pot and steaming tray that are constructed completely out of stainless steel (not just a stainless steel coating).
Kristen V. Montalvo Editor's Choice The Gourmet Retailer
The nutty flavors and raven tones of forbidden rice were once reserved for Chinese emperors...David Myers of Sona in Los Angeles fully embraces the dark side by serving black chicken and forbidden rice, and black limes show up unexpectedly in a tart ice cream.
Lisa McLaughlin Time
The rice cooks faster than most kinds of brown rice, in less than 30 minutes, and emerges as a fluffy pilaf with a light hazelnut flavor, making it a brown rice that is more Blahnik than Birkenstock.
Florence Fabricant The New York Times
Did You Know...
Bhutan uses a Gross National Happiness Index to assess the well-being of its citizens. It's based on the premise that "Happiness" blossoms through enhanced relationships.
As many antioxidants as blueberries? A new study shows that a spoonful of black rice bran or 10 spoonfuls of cooked black rice contains the same amount of antioxidants as a spoonful of fresh blueberries.
Join us in supporting a revolution in rice growing that is Blue and Green, saving water, improving water and soil quality and dramatically raising yields. More Crop Per Drop™ uses 50% less water and 90% less seed!